Restaurant Marketing Tips
Guides and tricks for navigating the confusing world of online marketing for local businesses.
Restaurant Marketing Tips
Guides and tricks for navigating the confusing world of online marketing for local businesses.
A collection of resources for business owners, employees, and customers to help get everyone through the Coronavirus pandemic.
Restaurants are too small to fail. If we don't help them now, most of them won't make it through this crisis. Government assistance is lacking, but other relief programs are available, and there's plenty that everyone can do to help out.
A collection of the best advice I’ve seen on how businesses can adapt to and weather COVID-19 (Coronavirus)
Amidst the chaos of a very real pandemic, one thing is clear – local businesses stand to lose a lot from the recommended practices of social distancing, blanket work-from-home policies, and self-quarantine; dine-in is “down as much as 75%” according to Seamless. Unlike many technology companies, restaurant and bar employees cannot simply work from home. Adding to the confusion is that the responses from national and state governments have been inconsistent, causing a lot of confusion for both business owners and patrons.
A step-by-step guide on making your dishes stand out
Your food is what sets you apart from everyone else. But you don't need to be a professional photographer to create mouthwatering images of your food. Here are some simple tried-and-true tips covering the basics - lighting, composition, and more!
What is it, and how should you manage it? Some evergreen best practices and tactics for local and small businesses.
Search engine optimization can be a daunting topic full of technical nuances and convoluted steps - but it doesn't have to be! Learn about general best practices, and determine whether or not you should pay an external vendor to manage your online listings (spoiler: you probably don't!).
A comparison of the different lighting situations you might find yourself in and how to make the most of it.
Lighting makes all the difference in food photography. It can be the difference between a dish looking mushy and bland, and one that looks vibrant and mouth-watering. Not everyone has the budget for a professional food photographer. However, that doesn’t necessarily prohibit you from being able to put your best food forward online. Here’s a list of six of the most common restaurant lighting scenarios, and how to best adapt to them. They are listed in relative order of personal preference...
Neon signs provide your restaurant/bar with a unique personality and will get customers sharing photos.
Neon signs are experiencing a resurgence lately. What was once deemed an expensive business expense meant to attract users from the street or the highway are now increasingly being used indoors as an interior design choice...
It’s inevitable that some restaurants close down, despite the quality of their product. Here are some of the losses that still sting.
One of the reasons I thought to create this website (and write a book) was after I realized how many of my favorite local businesses had closed over the years. While some of them did everything right, many of them could've been helped along the way...
